Summary of takeaways from Design is How it Works
| Factors | |||||
|---|---|---|---|---|---|
| COMPANY | Niche community | Pain points | Employees = customers = culture | Service/experience design | Innovation model |
| 1. Porsche | Porsche/car enthusiasts | Yes | Design driven | ||
| 2. Nike | Professional athletes spreading outward to amateurs | Yes | Yes | ||
| 3. LEGO | Recently tapped into adult LEGO enthusiasts –> to architecture series | Founding story | Formalized innovation model | ||
| 4. OXO | Founding story and innovation strategy | Yes | Design driven/universal design | ||
| 5. REI | Outdoors | Founding story | Yes | ||
| 6. Clif Bar | Athletes | Founding story | Yes | ||
| 7. Ace Hotels | Founding story | Yes | |||
| 8. Virgin Air | Founding story | Yes |
And & Design // Shauna Jin 