Hello!

And & Design is Shauna Jin, a strategic designer and researcher, returned to the Bay Area after studying, living, and working on the East Coast, in the Netherlands, Germany, and Vietnam.

Featured

Hello!

And & Design is Shauna Jin, a strategic designer and researcher, returned to the Bay Area after studying, living, and working on the East Coast, in the Netherlands, Germany, and Vietnam.

Featured

Starting design studios in SE Asia

Experiments in cross-cultural, collaborative design to cross-pollinate sustainable design in the Vietnamese furniture and handicraft design industries.

Featured

Starting design studios in SE Asia

Experiments in cross-cultural, collaborative design to cross-pollinate sustainable design in the Vietnamese furniture and handicraft design industries.

Featured

Eatsa — The future of service is here, in fast food form

Eatsa has taken cringe worthy experiences, e.g. fast food, order kiosks, loyalty programs, and transformed fast food. Each touchpoint in the Eatsa ecosystem is seamlessly coordinated and points toward a future of service and automation, today — it’s an exciting and thought provoking proposition.

Eatsa — The future of service is here, in fast food form

Eatsa has taken cringe worthy experiences, e.g. fast food, order kiosks, loyalty programs, and transformed fast food. Each touchpoint in the Eatsa ecosystem is seamlessly coordinated and points toward a future of service and automation, today — it’s an exciting and thought provoking proposition.

Customer journeys: Under promise, then over deliver

There’s a cadence and flow to customer journeys. Manage expectations, keep the customer’s psychology in mind — deliver on your brand promise, but also design for unexpected moments of delight, and make sure to end on a positive note!

Customer journeys: Under promise, then over deliver

There’s a cadence and flow to customer journeys. Manage expectations, keep the customer’s psychology in mind — deliver on your brand promise, but also design for unexpected moments of delight, and make sure to end on a positive note!

UX and Startups

UX is key to build customer empathy, to leverage appropriate growth channels, and ultimately, reach product-market fit. If startups don’t already have UX in their DNA, they might not yet value, or have the know-how incorporate a user centered approach into their core process.

UX and Startups

UX is key to build customer empathy, to leverage appropriate growth channels, and ultimately, reach product-market fit. If startups don’t already have UX in their DNA, they might not yet value, or have the know-how incorporate a user centered approach into their core process.

Growing a design community in Vietnam

Design events connected to building a design community in Vietnam.

Growing a design community in Vietnam

Design events connected to building a design community in Vietnam.

Visual design

Projects showing my process to translate technical concepts, visualize research results, and build brand identity.

Visual design

Projects showing my process to translate technical concepts, visualize research results, and build brand identity.