UX is key to build customer empathy, to leverage appropriate growth channels, and ultimately, reach product-market fit. If startups don’t already have UX in their DNA, they might not yet value, or have the know-how incorporate a user centered approach into their core process.
Experiments in cross-cultural, collaborative design to cross-pollinate sustainable design in the Vietnamese furniture and handicraft design industries.
Design events connected to building a design community in Vietnam.
Key to Utrecht – Design of a location aware city tour building on chance encounters (Master’s project).