Soundler is a research driven project into the unmet needs around music for teachers and children. We built and tested Soundler, a prototype that delivers bite-sized learning exercises.
In an open innovation project on the Future of Healthcare, I led a multi-disciplinary team of designers, innovators, and strategists to develop 5 propositions in 5 weeks to support nurses at work and beyond.
There’s a cadence and flow to customer journeys. Manage expectations, keep the customer’s psychology in mind — deliver on your brand promise, but also design for unexpected moments of delight, and make sure to end on a positive note!
UX is key to build customer empathy, to leverage appropriate growth channels, and ultimately, reach product-market fit. If startups don’t already have UX in their DNA, they might not yet value, or have the know-how incorporate a user centered approach into their core process.
Key to Utrecht – Design of a location aware city tour building on chance encounters (Master’s project).